MISA Competencies

Chemicals Expertise Develops Successful Growth Strategies to Help You Win

MISA leverages its industry and value-chain expertise to work with clients on feedstock, technology, product, manufacturing, supply chain, pricing and customer initiatives. Our consulting team consists of experts with over ten years experiences from chemical and manufacturing practices. Their relevant industry knowledge coupled with targeted service solutions help clients gain competitive advantage and develop winning strategies. MISA also utilizes wide range of data sources and evaluation criteria ranging from macroeconomic level to industry-level. Our service solutions include:  

Market attractive analysis: Comparative analysis of markets or geographies to support market entry or market selection. Evaluate attractiveness of options that provide greatest chance of winning with rapid, sustainable, and profitable growth

• ■ Market entry analysis: Help clients expand into business adjacencies or entirely new markets and/or regions to deliver top-line growth. Provide clear strategic advice on target segments, entry mode, products and pricing, supply and distribution, competitive positioning, sales and marketing, locations, partnering and tactical support
• ■  Market sizing and forecasting: Use various data sources (both secondary and primary) and analysis methods (both top-down and bottom-up) to triangulate a reliable market size estimate and future development forecasting
• ■  Innovation: Help optimize approach to achieve greater innovation and more effective solutions
• ■ M&A screening and evaluation: Identification and assessment of potential acquisition or merger target companies, analysis conducted in multiple stages, narrowing down the list of targets
• ■ Competitive landscape analysis: In-depth analysis of specific aspects of a competitor’s strategy, operations, processes, and organizational structure
• ■ Manufacturing Economics: Cost benchmarking to improve gross margins and to support physical asset decisions
• ■ Pricing & Margin Management: Utilize quantitative research to evaluate pricing options and related profit pools to increase margin significantly
• ■ Customer intelligence: Use both quantitative (survey) and qualitative (interviews or focus groups) research methodologies to gain direct feedback from customers and prospects

MISA’s Chemicals & Materials practice focuses on these key sectors: 

• ■  Commodity, specialty and fine chemicals
• ■  Oilfield Chemicals
• ■  Catalysts, intermediates, and monomers
• ■  Plastics and polymers