Industry Challenges

MISA Understands the Opportunities and Challenges of the Complex, Rapidly Changing Pharmaceuticals & Biopharmaceuticals Market

Companies in the Pharmaceuticals & Biopharmaceuticals industry face obstacles, but can seize on opportunities in this complex and rapidly changing market. They look to MISA’s experts for solutions in dealing with a wide range of issues including:

■  Developing market entry and winning strategies adapted to the China market

■  Generating growth strategy which is profitable and sustainable

■  Improving operational performance and sales forces’productivity

■  Maintaining profitability against increasing cost pressures

■  Detailed mapping on market presence and latest developments

■  Building up solid understanding of company strategy and marketing measurements

■  Product innovation and innovation ideas implemented in commercial operations

MISA Competencies

Healthcare Expertise Coupled with Targeted Service Solutions Help You Win

MISA’s consulting team consists of experts with over ten years experiences in Pharmaceuticals & Biopharmaceuticals. Their relevant industry knowledge coupled with targeted service solutions help clients gain competitive advantage and develop winning strategies in the rapidly changing world of healthcare sector. Our service solutions include: 

• ■ Product strategy analysis: In-depth analysis of specific aspects including market situation analysis, pre-launch study, product positioning and pricing, key message, product line and portfolio strategy, competitive landscape analysis
• ■ Market expansion strategy: Help clients expand into new hospital departments, lower-tier city expansion, rural, county and community hospital market research, channel expansion strategy, commercial, channel and distribution management analysis.
• ■ Competitor intelligence: Peer case study on targeted company/product’s ROI, clinical trial status, new product planning and launch readiness, KPI of sales forces, commercial strategy, market access strategy, and key successful factors.
• ■ Customer intelligence: Use both quantitative (survey) and qualitative (interviews or focus groups) research methodologies to gain direct feedback from customers (hospitals and doctors) and prospects
• ■ Policy & Environment Research : Understand the latest healthcare policy innovation and reformation, drug listing, bidding, pricing and reimbursement policy and specific implementation rules.

• ■ Innovation: Help optimize approach to achieve greater innovation and more effective solutions