MISA Consulting regards actual experience as the core and regards results as orientation. Our service includes strategy research, conception rebuilding, strategy trade-off, strategy positioning and operational optimization of brand.
Brand Development and Positioning
● Identify brand position, develop long-term marketing and brand strategy base on brand attributes, target audience and market environment.
Marketing Digital Assets Management
● Base on the overall strategy and creative direction, develop brand visual identity system as well as requested deliverables.
● Manage customer brand digital assets with DAM software to ensure efficient access and digital assets security.
Marketing Communication and Monitoring
● MROI Reporting, Analytics and Optimization.
● Develop internal and external communications campaign design to raise brand awareness and strengthen customer’s market positioning.
● Sourcing brand and competitor content across multi-channels to develop an accurate vision of brand image and marketing landscape, deliver MROI report on marketing performance analysis and optimization solution.
