Industry Challenges
MISA Understands the dynamics of renewable energy industry
To cope with greenhouse effect, major countries in the world are all actively developing and utilizing new renewable energies, including solar energy, wind energy, geothermal energy and ocean energy. Companies in this dynamic and fast-growing industry look to MISA’s experts for solutions in dealing with a wide range of issues including:
■ Developing market entry and winning strategies adapted to the China market
■ Generating growth strategy which is profitable and sustainable
■ Illustrating present status and prospects of renewable energy in China
■ Adapting rapidly to changing policy and environment
■ Building up solid understanding of competitor’s product strategy and product innovation
■ Identifying customers’purchase criteria and unmet needs, to gain solid understanding of customers’ specific requirements and changes
|
|
MISA Competencies
Renewable Energy Expertise Develops Successful Growth Strategies to Help You Win
MISA leverages its industry and value-chain expertise to work with clients on technology, product, manufacturing, supply chain, pricing and customer initiatives. Our consulting team consists of experts with over ten years experiences from energy and manufacturing practices. Their relevant industry knowledge coupled with targeted service solutions help clients gain competitive advantage and develop winning strategies. MISA also utilizes wide range of data sources and evaluation criteria ranging from macroeconomic level to industry-level. Our service solutions include:
- ■ Market attractive analysis: Comparative analysis of markets or geographies to support market entry or market selection. Evaluate attractiveness of options that provide greatest chance of winning with rapid, sustainable, and profitable growth
- ■ Market entry analysis: Help clients expand into business adjacencies or entirely new markets and/or regions to deliver top-line growth. Provide clear strategic advice on target segments, entry mode, products and pricing, supply and distribution, competitive positioning, sales and marketing, locations, partnering and tactical support
- ■ Market sizing and forecasting: Use various data sources (both secondary and primary) and analysis methods (both top-down and bottom-up) to triangulate a reliable market size estimate and future development forecasting
- ■ Innovation: Help optimize approach to achieve greater innovation and more effective solutions
- ■ M&A screening and evaluation: Identification and assessment of potential acquisition or merger target companies, analysis conducted in multiple stages, narrowing down the list of targets
- ■ Competitive landscape analysis: In-depth analysis of specific aspects of a competitor’s strategy, operations, processes, and organizational structure
- ■ Manufacturing Economics: Cost benchmarking to improve gross margins and to support physical asset decisions
- ■ Pricing & Margin Management: Utilize quantitative research to evaluate pricing options and related profit pools to increase margin significantly
- ■ Customer intelligence: Use both quantitative (survey) and qualitative (interviews or focus groups) research methodologies to gain direct feedback from customers and prospects
- ■ Policy analysis: Present status and development trend of policies to cope with sustainable development strategy of resources and development strategy of renewable energy, under the new economic situation
- ■ Health, safety and environment (HSE) services
|
