MISA Competencies

Consumer Products Expertise Develops Successful Growth Strategies to Help You Win

MISA leverages its industry and value-chain expertise to work with clients on brand, category, product, channel, pricing, sales and marketing, and customer initiatives. Our dedicated consulting team consists of experts with over ten years experiences, addressing critical business issues affecting key sectors including food, nutrition & supplements, personal care & cosmetics, and household products. Our service solutions include:  

• ■  Market attractive analysis: Comparative analysis of markets or geographies to support market entry or market selection. Evaluate attractiveness of options that provide greatest chance of winning with rapid, sustainable, and profitable growth
• ■ Market entry analysis: Help clients expand into business adjacencies or entirely new markets and/or regions to deliver top-line growth. Provide clear strategic advice on target segments, entry mode, products and pricing, supply and distribution, competitive positioning, sales and marketing, locations, partnering and tactical support
• ■ Market sizing and forecasting: Use various data sources (both secondary and primary) and analysis methods (both top-down and bottom-up) to triangulate a reliable market size estimate and future development forecasting
• ■ Innovation and technology analysis: Help optimize approach to achieve greater innovation and more effective solutions
• ■ M&A screening and evaluation: Identification and assessment of potential acquisition or merger target companies, analysis conducted in multiple stages, narrowing down the list of targets
• ■ Competitive landscape analysis: In-depth analysis of specific aspects of a competitor’s strategy, operations, processes, and organizational structure
• ■ Manufacturing Economics: Cost benchmarking to improve gross margins and to support physical asset decisions
• ■ Pricing & Margin Management: Utilize quantitative research to evaluate pricing options and related profit pools to increase margin significantly
• ■ Customer intelligence: Use both quantitative (survey) and qualitative (interviews or focus groups) research methodologies to gain direct feedback from customers and prospects
• ■ Policy analysis: Present status and development trend of policies for food processing, nutrition & supplements, personal care and cosmetics, household products sectors
• ■ Health, safety and environment (HSE) services

MISA’s consumer products practice focuses on these key sectors: 

• ■ Food, Nutrition & Supplements
• ■ Personal Care and Cosmetics
• ■ Household Products